Hennes & Mauritz AB, more commonly known as H&M, is a world-renowned Swedish fashion retailer that offers clothing and other accessories for men, women and children. Currently headquartered in Stockholm, Sweden, the company was established in Västerås (a city in central Sweden) in 1947 by Erling Persson.
With an annual revenue of SEK 126.97 billion as of 2010, H&M employs around 94,000 people in 43 countries across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF H&M LOGO
Shape of H&M Logo
The H&M logo has been often been criticized for being too generic and even less efficient in conveying what H&M actually stands for. Nonetheless, it is one of the most popular and instantly recognizable fashion logos in the world.
H&M sports a simple and free-spirited typographical logo as the company’s target customers are mainly youth and students.
Colors of H&M Logo
The use of red color in the H&M logo symbolizes such qualities as passion, love, acceptance, courage, energy, joy and youthfulness.
Font of H&M Logo
The H&M logotype incorporates a custom-made italic typeface.