H.J. Heinz Company, more commonly known as Heinz, is a leading American manufacturer of processed foods headquartered in Pittsburgh, Pennsylvania. The company was founded in 1869 by a German American businessman named Henry John Heinz. Known for its original “57 Varieties” slogan, Heinz currently markets over 5,700 products in about 200 countries globally.
With total assets of US$ 11.98 billion as of 2012, the company employs more than 35,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HEINZ LOGO
Shape and Colors of the Heinz Logo
The Heinz logo is frequently cited as one of the most popular and instantly recognizable logos in the food industry. The use of red color in the simple, typographic mark makes a reference to the company’s origins as a ketchup manufacturer. The white color, on the other hand, embodies the purity, excellence, superiority and elegance of their products.
Font of the Heinz Logo
The Heinz logo features a custom typeface.