GUESS is a well-known global American clothing brand that manufactures premium quality clothes and other fashion accessories including handbags, jewelry, perfumes and watches. With its global headquarters in Los Angeles, California, the company was founded in 1981 and currently employs more than 8,800 people across the world.
In the 2006 fiscal year, the net income of GUESS amounted to approximately $123.2 million.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF GUESS LOGO
Shape of the GUESS Logo
The GUESS logo is widely regarded as one of the most memorable and popular logos in the entire fashion industry. The emblem comprises of an inverted triangle featuring the company’s name and a question mark inside it. Moreover, a dot is placed under the question mark which forms another triangle which displays the Guess? “1201 1203″ Vest.
Colors of the GUESS Logo
The GUESS logo consists of three basic colors; red, black and white. While the red color symbolizes love and passion, the black color depicts gracefulness, refinement and elegance of the brand and the white color represents the purity, reliability and integrity of Guess?, Inc.
Font of the GUESS Logo
The GUESS logo uses the famous Times New Roman typeface.