The House of Gucci, more frequently known as Gucci, is a leading Italian fashion company that manufactures high-end fashion and leather products. It was founded by the celebrated fashion designer Guccio Gucci in 1921. Gucci is currently owned by the French holding company Pinault-Printemps-Redoute (PPR).
Widely regarded as the biggest-selling Italian brand in the world, Gucci had an annual revenue of €2.2 billion as of 2009.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF GUCCI LOGO
Aldo Gucci, one of Guccio’s three sons, became a part of the House of Gucci in 1933. It was Aldo who actually designed the now iconic Gucci logo. Often considered as one of the most popular and instantly recognizable fashion logos in the world, the emblem is synonymous with luxury, grandeur, finesse and quality.
Shape of the Gucci Logo
The memorable “double-G” logo of Gucci comprises of the two interlocking, perfectly-executed “Gs”, inspired by the father’s – Guccio Gucci’s – initials, having an endless and dynamic quality about them.
Colors of the Gucci Logo
The black color in the Gucci logo represents the dominance, excellence and elegance of the brand.