General Motors Company (often abbreviated as GM) is a global American automotive corporation. With its corporate headquarters in Detroit, Michigan, it is widely considered to be the largest automaker in the world. GM employs 202,000 people in 157 countries worldwide, with total assets of US$ 144.60 billion as of 2011.
Founded on September 16, 1908 by William C. Durant and Frederic L. Smith, the company now owns some 18 car brands including Cadillac, Buick, Chevrolet, Corvette and GMC.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF GM LOGO
Shape of the GM Logo
The current version of the GM logo features the company’s name in a simple blue-and-white color scheme with a line underneath. Unveiled in 1966, an earlier version of the logo included the phrase “Mark of Excellence”, however its appearance was discontinued by the late 1970s.
The “Mark of Excellence” logo of the General Motors Corporation is widely regarded as one of the most memorable and instantly recognizable car logos in history.
Colors of the GM Logo
While the blue color depicts the excellence and trustworthiness of General Motors, the white color stands for its purity, charm and integrity.
Font of the GM Logo
The GM logo features a slightly modified form of the classic Helvetica typeface.