Ford Motor Company is a leading global American automaker founded in June 1903 by the legendary Henry Ford. Headquartered in Dearborn, Michigan, the company manufactures luxury cars and automotive parts. Ford is one of the largest automakers in the world. With total assets of US$194.73 billion as of 2012, the company employs 213,000 people in more than 200 countries around the world.
Ford has about 110 manufacturing facilities in over 30 countries.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FORD LOGO
Shape and Font of the Ford Logo
The Ford logo has undergone various modifications throughout the years. Nonetheless, it is widely regarded as one of the greatest and most memorable car logos ever created.
The original Ford logo was designed in 1909 by C. Harold Will. His calligraphy of this script-based corporate logo is still in use today. The current version of the Ford logo, often termed as “Centennial Blue Oval”, was first introduced in 1976. It was slightly modified in 2003, as part of the company’s 100th anniversary celebrations. The iconic blue oval mark is one of the world’s best-known corporate symbols.
The oval shape has been incorporated since 1912 to advertise the Ford brand as the “hallmark for reliability and economy”.
Colors of the Ford Logo
The use of blue color in the Ford logo symbolizes strength, excellence and grace of the company, whereas the white color depicts nobility, elegance and purity.