Fabbrica Italiana Automobili Torino (more frequently known as Fiat S.p.A.) is a world-renowned global Italian automaker headquartered in Turin. The company was founded in 1899 by a group of investors, including Mr. Giovanni Agnelli. The first plant of Fiat started functioning in 1900 at Corso Dante, with more than 235 workers and a production output of 24 cars. The company’s first automobile was the model 4 HP.
Fiat is currently the ninth largest car manufacturer in the world, and also the largest in Italy.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FIAT LOGO
Shape and Colors of the Fiat Logo
The old logo of Fiat contained the company’s name, F-I-A-T, on a blue background with each letter separated by a silver line. These silver lines, which created the space in the logo, are said to be suggested by the firm’s head designer after he made a visit to the factory and closely noticed the giant backdrop featuring the FIAT corporate identity.
The new chrome shield-like Fiat logo was introduced in 2006 on Fiat Bravo. It depicts the notion of the “ongoing change”, featuring the company’s name in white color on a red background with a vertically elongated typeface.