Fendi is a well-known Italian fashion house established in 1925 by Edoardo and Adele Fendi. A subsidiary of LVMH, the company specializes in luxury merchandise, and its “baguette” handbags are much coveted and appreciated. Fendi’s current artistic director is Karl Lagerfeld.
One the biggest-selling Italian brands in the world, Fendi had an annual revenue of €800 million as of 2011.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FENDI LOGO
Shape of Fendi Logo
The “double F” Fendi logo (also known as inverted “Zucca”) is among the most recognizable logos in the fashion world today. It was created by Karl Lagerfeld, then a young Parisian designer, in 1965. The logo appears on a variety of Fendi products, including handbags, apparel, shoes, luggage and wallets.
Fendi is not only one of the most valuable fashion brands, but its logo is one of the most counterfeited in the world.
Colors of Fendi Logo
The use of black color in the Fendi logo symbolizes the dominance, supremacy and elegance of the brand, whereas the yellow color stands for happiness, joy and optimism.
Font of Fendi Logo
Using Helvetica font, the Fendi logo features the company’s name in uppercase characters.