Facebook is the most popular, preferred and fastest growing social network in the world. It was founded in February 2004 by four Harvard University classmates – Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes. Within 30 days of going live, it already had attracted half of the Harvard’s undergraduate population. Facebook was then introduced to other universities with contacts to Harvard. Today there are well over one billion active users on the network.
Headquartered in Menlo Park, California, the company employs 5,000 people with total assets of US$ 15.10 billion as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FACEBOOK LOGO
Shape of the Facebook Logo
The Facebook logo is one of the most popular and instantly recognizable logos in the world. It has remained largely unchanged since its inception. It comprises of a rectangular box, with the social network’s name enclosed within it using lowercase characters.
Often noted for its simplicity, clarity and consistency, the Facebook logo has garnered a huge amount of attention and analysis in the media. Facebook was ranked the 20th most valuable technology brand in 2010.
Colors of the Facebook Logo
The use of blue color in the Facebook logo stands for approachability, excellence and grace of the network, whereas the white color depicts its elegance, charm and purity.
Font of the Facebook Logo
The Facebook logo features a slightly modified form of the Klavika Bold typeface.