Estee Lauder Logo

Estée Lauder Companies, Inc., more commonly known as Estee Lauder, is a leading global manufacturer of personal care products. Headquartered in New York City, U.S., the company deals in skincare, makeup, fragrance and hair care solutions. It was founded in 1946 by American businesswoman Estée Lauder and her husband, Joseph Lauder.

With total assets of US$5.18 billion as of 2009, the company employs 38,500 people across the world.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ESTEE LAUDER LOGO

Shape of the Estee Lauder Logo

The Estee Lauder is one of the most popular and instantly recognizable logos in the fashion and cosmetics industry. A simple wordmark, it reflects the “refined” brand image of the company perfectly well.

Colors of the Estee Lauder Logo

The use of blue color in the Estee Lauder logo symbolizes excellence, reliablity and grace of the company, whereas the white color depicts nobility, elegance and purity.

Font of the Estee Lauder Logo

The Estee Lauder logo features the Optima Medium typeface which was designed in 1953 by German type designer Hermann Zapf.