ESPN (derived from Entertainment and Sports Programming Network) is a world-renowned American cable television network that is widely considered to be a leader in sports-related programming and coverage. Launched on September 7, 1979, the network now employs more than 5,700 people worldwide and according to an estimate, is the world’s most valuable media property with total assets of $40 billion.
ESPN has its corporate headquarters in Bristol, Connecticut.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ESPN LOGO
Shape and Font of the ESPN Logo
The earliest logo of ESPN was launched in 1979 and consisted of a round-rectangle that contained the company’s name inside it.
The current version of the ESPN logo was introduced in 1985 and instantly became one of the most instantly recognizable stylized logotypes in the history of graphic design. An alternate logo of the network was also used which featured a swoosh around the wordmark. It appears to have dropped out of usage since 2003.
Colors of the ESPN Logo
The red color in the ESPN logo represents the passion and love of the sports and entertainment and the business responsibility of the channel, whereas the white color stands for its integrity, purity and reliability.