Emirates is one of the leading airlines in the world that operates from Dubai International Airport, United Arab Emirates. A subsidiary of The Emirates Group and owned by the government of Dubai, it has a fleet size of 191 and flies to 128 destinations worldwide.
The airline has been rated among the biggest in the world in terms of revenue and passenger kilometres.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF EMIRATES LOGO
Shape and Font of the Emirates Logo
The Emirates logo comprises of the company’s name which is written in “sacred” calligraphic lettering in traditional Arabic language. The emblem contains individual Arabic letterforms which are read from right to left. The wordmark which lies just below it, adversely bears the name of the airline company in English lettering and features a custom typeface.
The original livery and corporate identity for Emirates were designed by Negus & Negus Associates in 1985.
Colors of the Emirates Logo
The red color in the Emirates logo represents prosperity, self-confidence, passion and leadership, whereas the white color depicts nobility, elegance and purity.