Element Skateboards, formerly known as “Underworld Element Skateboards”, is a world-renowned American skateboard company that specializes in skateboard decks, footwear and apparel. Headquartered in Irvine, California, Element was founded in 1992 by Johnny Schillereff – a skateboarder and entrepreneur from Southern California.
The company is currently owned by Billabong International.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ELEMENT LOGO
Shape of the Element Logo
The Element logo comprises of two circles contained in a square box. The inner circle incorporates a tree symbol. The logo reflects the company’s core values of professionalism, integrity and, more importantly, the aim to safeguard the environment.
Colors of the Element Logo
While the red color in the Element logo embodies passion, energy and excitement, the black color represents the prestige and excellence of the company’s products.
Font of the Element Logo
The Element logo features a slight modification of the ITC Avant Garde Gothic typeface.