Coca-Cola, sometimes known as Coke, is the most popular carbonated soft drink in the world, owned and manufactured by The Coca-Cola Company. First introduced as a patent medicine when it was formulated by John Pemberton in the late 19th century, the beverage was purchased by business magnate Asa Griggs Candler in 1887. It was Candler who made Coke one of the most famous beverages on the planet.
Coca-Cola is probably the most widely known and valuable trademark in the world. The Coca-Cola Company was ranked the most admired company in the US by Fortune.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF COCA-COLA LOGO
Shape and Font of the Coca-Cola Logo
The Coca-Cola logo, much like the beverage itself, is widely regarded as one of the greatest and most instantly recognizable logos ever created. The earliest version of the corporate logo was designed in 1885 by Frank Mason Robinson, John Pemberton’s associate and bookkeeper. He thought that the two “Cs” would look great in advertising, so he came up with a visually appealing and distinctive cursive handwritten typeface.
This typeface, called “Spencerian script”, was created in the mid 19th century. It was the dominant form of formal handwriting in America during that era.
The Coca-Cola bottle intended to signify the “youthful exuberance of America”. Even though its design has been altered throughout the years, the most popular version remains the iconic 1915’s curved-vessel bottle termed as the “contour” or “hobble skirt” bottle.
The Coca-Cola logo appeared in an advertisement for the very first time in the Atlanta Journal in 1915. The emblem got registered as a trademark in 1887 and has since then become the brand’s exclusive corporate identity.
Colors of the Coca-Cola Logo
The red and white color scheme in the Coca-Cola logo is adequately simple, playful and distinctive to attract young audience. While the red color symbolizes passion, determination, youthfulness and vitality, the white color represents the charm and elegance of the Coca-Cola brand.