Chevrolet, more commonly known as Chevy, is a famous car brand manufactured by General Motors (GM). Established in 1991 by Louis Chevrolet and William C. Durant, it was purchased by General Motors in 1918.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF CHEVY LOGO
Shape of the Chevy Logo
The Chevy logo is undoubtedly one of the most popular, memorable and instantly recognizable logos in the automobile history. It comprises of a unique radiant cross in traditional metallic colors. It was first introduced by Mr. Durant in 1913.
While some credit Mr. Louis as its sole creator, who incorporated the Swiss cross in his design, the others suggest that it was actually Durant who designed the Chevy logo, taking inspiration from a charming wallpaper which he had seen in a French hotel.
Sometimes referred to as the “Chevy bowtie”, the bow is perpendicularly placed over the company’s name. The Chevy logo is universally popular for its nonpareil creativity, simplicity and clarity. It has a massive influence over the automobile industry.
Colors of the Chevy Logo
The Chevy logo uses yellow, gold, silver and black colors. All these colors signify the company’s rich tradition, originality, grace and enthusiasm.
Font of the Chevy Logo
The Chevy logo features a custom typeface.