Chanel S.A., more commonly known as Chanel, is a world-renowned French fashion house best known for its “haute couture”, ready-to-wear apparel, jewelry, perfumes and other fashion accessories. Founded in 1909 by Coco Chanel, a Parisian couturier who gained recognition for her groundbreaking simple-line and minimalist designs, Chanel is one of the most prestigious fashion labels in the world.
With a net income of €280.3 million, Chanel employs more than 1270 people across the world as of 2010.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF CHANEL LOGO
Shape of the Chanel Logo
The Chanel logo was created in 1925 by Coco Chanel herself. It comprises of two interlocked and opposing letters “C” that form her initials. The logo, widely regarded as one of the most iconic and influential logos in fashion industry, has since remained unaltered. An alternative theory states that it was influenced by the original Château de Crémat emblem which also consisted of a pair of intertwined Cs.
The Chanel logo was not registered as a trademark until the first Chanel shops were set up.
Colors of the Chanel Logo
The use of black color in the Chanel logo signifies elegance, elitism and excellence of the brand.
Font of the Chanel Logo
The Chanel logo features a custom typeface which was specifically designed for the company.