Earlier this month, Cadillac removed its Wreath and the Cleveland Indians demoted their Chief.
January seems to be the perfect month for top companies to introduce a new logo or to rebrand their products.
Seems like they want to start the year right…
In just a matter of days other top companies follow suit!
Black + Decker
Black & Decker got lost in brand translation as they shared their name license to GE products. This year they’re taking a bold move by stripping the iconic hexagonal “nut” which has been in the logo for over a 100 years and switching the “ampersand” to a “plus” sign signifying POSITIVITY.
The new Caterham leans to a greener color and the Union flag emblem signifies the “proud British heritage” the company has. This new brand aims to fulfill their commitment of FUN in all of their associated businesses like Caterham Technology & Innovation (CTI), Caterham Composites, Caterham Bikes, Caterham Moto Racing Team, Caterham Challenge and the F1 and GP2 race teams.
The New HUGE logo uses a new serif font, the Galaxie Copernicus for the body of the text. In HUGE’s official website a series of “H” flags made up of icons representing their clients are also featured.
I’m willing to bet more companies are gonna do the same trick as the year enfolds.