Burberry Group plc is a leading fashion house in Britain. As a manufacturer of high-end clothing, it is noted for its popular tartan pattern, fashion accessories and perfumes. Founded in 1856 by Thomas Burberry, the company was ranked by Business Weekly as the 98th most valuable brand in the world. With net income of £206.3 million as of 2011, Burberry employs more than 9,000 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BURBERRY LOGO
Shape of the Burberry Logo
The “Equestrian Knight” logo of Burberry is one of the most iconic emblems in fashion. It was designed in 1901 sporting the Latin word “Prorsum”, meaning “forwards”. As a founder and owner of the company, Thomas Burberry was very keen and deliberate to protect the interests of his business and products. He registered the logo in 1904, and sixteen years later, the eponymous check in 1920. The check only started appearing on the lining of the raincoat a few years later in 1924.
The Burberry logo embodies an equestrian carrying a shield. While the shield depicts protection, the equestrian is a symbol of pride, purity and grandeur.
Colors of the Burberry Logo
The black color in the Burberry logo represents elegance, strength and durability of the company’s products.
Font of the Burberry Logo
Outstandingly refined yet very simple, the Burberry logo utilizes the Linotype Didot Bold typeface.