BT Group plc (often shortened as BT) is a global British multinational telecommunication giant headquartered in London, United Kingdom. Widely considered to be one of the largest telecom companies in the world, it was founded in 1846 by Sir William Cooke and John Ricardo. The company employs about 89,000 people in more than 170 countries worldwide.
According to an estimate, BT had an annual revenue of £18.897 billion in 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BT LOGO
Shape and Colors of the BT Logo
The current version of the BT logo, often termed as “Connected World”, was unveiled in 2003. It was designed by the famous London-based brand consultancy firm Wolff Olins originally for the company’s Concert joint venture with AT&T. It comprises of a globe which is made up of six circles of different colors (blue, green, yellow, red, pink and purple).
The previous logo of BT, depicting a red and blue piper, became publicly known in 1991. It was, however, often described as being too arrogant and self-indulgent. The earliest logo of British Telecom was introduced in 1980 and consisted of a “T” symbol enclosed in a circle. It used only one color, i.e. blue.