BP p.l.c. (formerly known as British Petroleum Company plc) is a leading British multinational oil and gas company headquartered in London, United Kingdom. Widely considered to be one of the biggest energy companies in the world, BP has operations in over 80 countries, producing 3.4 million barrels of oil equivalent per day.
With total assets of US$ 290.92 billion as of 2011, the company operates more than 21,800 service stations worldwide – employing 79,700 people. Carl-Henric Svanberg is the current Chairman of BP, while Bob Dudley is the company’s CEO.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BP LOGO
Shape and Colors of the BP Logo
The original logo of BP is often termed as the “classic shield” logo. Created by the noted industrial designer Raymond Loewy, it was unveiled in 1979. The logo was slightly modified in 1989 as a lighter shade was added to give it a “greener” appearance. The emblem was also simplified and a yellow border was drawn across the shield. This version was used by BP until 2000.
The current logo of BP was designed by the famous San Francisco based brand consultancy firm, Landor Associates. It was introduced in the first quarter of 2000 when the brand name was changed from “BP Amoco” to “BP”. Landor also came up with a new slogan: “Beyond Petroleum”. The new BP logo consisted of a “Helios” (ancient Green god of the sun who drove his chariot across the sky each day) symbol which featured a green and yellow sunflower epitomizing energy in its various forms.
Font of the BP Logo
The BP logo uses the Univers® 55 Roman typeface.