Bentley Motors Limited, often shortened as Bentley, is a world-renowned British automaker known for its luxury cars. Founded by brothers H. M. Bentley and W. O. Bentley in 1919, the company is headquartered in Crewe, Cheshire, United Kingdom.
Bentley employs more than 3,500 people worldwide with a production output of 7,593 vehicles and a net income of €8 million as of 2011.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BENTLEY LOGO
Shape of the Bentley Logo
The “Big B” logo of Bentley comprises of two flying wings which signify the brand’s indirect, proud claim that Bentley is the closest a car can come to having wings. In the middle of these two wings, a circle is placed which contains the company’s initials in a prominent manner.
Colors of the Bentley Logo
The Bentley logo consists of three main colors; black, white and silver hues. While the white color defines purity and charm, the black color represents excellence and elegance of the company. The silver color, on the other hand, depicts sophistication and creativity and perfection of Bentley’s products.
Font of the Bentley Logo
The Bentley logo uses a slightly modified version of the Sans Serif typeface.