Audi AG is a world-renowned German automaker which deals in luxury cars and motorcycles. The company was founded by August Horsh in 1909. His surname, “Horch” (meaning “listen”), becomes “Audi” when translated into Latin.
For more than a century, the company has been a leader in automotive design and technical development. With total assets of €16.832 billion, the company employs 46,372 people worldwide as of 2009.
Audi cars are known for their spectacular interior as well as extraordinary performance. Noted for their sophistication, safety and comfort, they are synonymous with high-speed performance and rallying capabilities.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AUDI LOGO
The four rings of the Audi logo are reminiscent of the four car makers that merged together to create the company. The logo was recently altered in 2009, to commemorate Audi’s 100th birthday. The company’s slogan is Vorsprung durch Technik which means “Advancement through Technology”.
Shape of the Audi Logo
The Audi logo comprises of four 3D overlapping rings which appear strikingly sharp with a polished chrome finish. The emblem is a symbol of power and protection, depicting the 1932 merger of Audi with three other noted automakers.
The current version of the Audi logo was introduced in August 2009, signifying the untiring efforts of the company to strengthen bonds with their customers and ultimately increase loyalty, efficiency and excellence of the brand.
Colors of the Audi Logo
The chrome color of the Audi logo is bright and slick, which lends it a very modern and sophisticated touch.
Font of the Audi Logo
The Audi logo features San-serif font which exemplifies style as well as simplicity.