Aston Martin Logo
Aston Martin Lagonda Limited is well-renowned British automaker of high-end sports cars. Currently headquartered in Gaydon, Warwickshire, the company was established in London in 1913 by Lionel Martin and Robert Bamford. The company has been a manufacturer of premium, powerful and hand-built cars for decades.
Aston Martin has gained worldwide recognition for its excellent craftsmanship, innovation and attention to detail and is sometimes regarded as one of the world’s premier motoring brands.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ASTON MARTIN LOGO
Shape of Aston Martin Logo
The Aston Martin logo has undergone various modification throughout the years. Nonetheless, it is widely regarded as one of the most iconic and widely recognized car logos ever created.
The earliest known Aston Martin logo was introduced in 1921 and consisted of a simple merging of the letters “A” and “M” in black color, inside a black double-line circle. The winged design was first adapted in 1927, with the company’s name placed on a pair of white wings. It has since been overhauled and simplified, keeping in line with the contemporary design aesthetics. A wing is a traditional symbol of speed, freedom, dreams and exploring boundaries.
The current version of the Aston Martin logo contains a green rectangle on top of the white wings, sporting the company’s name in uppercase characters.
Colors of Aston Martin Logo
The Aston Martin logo comprises of three colors; black, green and white. All these colors signify qualities such as elegance, prestige, uniqueness, originality, excellence and environmental production of the company.
Font of Aston Martin Logo
The Aston Martin logo incorporates the Optima typeface, a humanist sans-serif font created by German typeface designer Hermann Zapf.