Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF APPLE LOGO
The Apple logo is undoubtedly one of the greatest and the most famous logos ever created, having an interesting story behind it. The earliest logo of Apple made a reference to the apple that fell to the ground and inspired Sir Isaac Newton to formulate his legendary theory of gravity. It was designed by Ronald Wayne.
The second design featured the “bitten” Apple logo which was created by American graphic designer Rob Janoff and consisted of the rainbow theme – depicting the birth of colors in the world of information technology. The emblem is also supposed to be paying a tribute to Alan Mathison Turing (1912-1954), the undisputed founding father of computer science, who allegedly committed suicide by eating a cyanide-poisoned apple. After 1998, the rainbow theme was discarded and several monochromatic themes were introduced.
Shape of the Apple Logo
The Apple logo consists of an apple which is bitten from the right. It also contains a leaf that is also tilted towards the right side.
Colors of the Apple Logo
The glass-theme version of the Apple logo represents authenticity, innovation and supremacy of the company.