Allianz, often considered to be the biggest global insurance and finance company in the world, has its corporate headquarters in Munich, Germany. It employs over 160,000 people in 70 countries worldwide. The company has had estimated total revenue of 92.5 billion Euros in 2008.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ALLIANZ LOGO
The Allianz logo is a prime example of a highly iconic and visually distinctive corporate logo. Almost all of the subdivisions of Allianz Global Corporate are represented of the insurance giant’s brilliantly executed brand image.
Shape of the Allianz Logo
The earliest known version of Allianz logo was introduced in 1980 and it contained a complex coat of arms. A redesign was unveiled in 1923 which was exceptionally stylized and simple as compared to the previous emblem, although it retained the original bird. After almost 54 years, the logo underwent another overhaul and an outer circle was lent to contain the mark more aesthetically.
The current version of the Allianz logo was implemented in 1999. As an attempt to further simplify the emblem, it discarded almost everything except the most essential components that made the bird recognizable. Allianz also came up with their “word-picture” logo in 2006 to more efficiently streamline their global brand portfolio.
Colors of the Allianz Logo
The blue color in the Allianz logo represents excellence, supremacy and magnificence of the firm.
Font of the Allianz Logo
The Allianz logo features a custom typeface which is known as Allianz Sans font.