Alan Fletcher | Biography, Life, Work, Logos and Awards
Alan Fletcher (1931 – 2006)
Alan Gerard Fletcher is widely regarded as one of the most influential and highly regarded British graphic designers. He established the prestigious branding agency “Fletcher/Forbes/Gill” in 1962 with fellow designers Colin Forbes and Bob Gill. The three also published the noted book Graphic Design: A Visual Comparison in 1963. A few of their clients included Pirelli, Cunard, Penguin Books and Olivetti.
Gill decided to quit the partnership in 1965. Famous architect and artist Theo Crosby succeeded him, so the agency became “Crosby/Fletcher/Forbes”. When Kenneth Grange and Mervyn Kurlansky joined in 1972, the partnership eventually evolved into Pentagram. Lloyd’s of London and Daimler Benz were some of their early clients.
Fletcher’s iconic logo for the Reuters, which he designed in 1965, consisted of 84 dots. The memorable corporate identities created by him for Victoria and Albert Museum (V&A) and Institute of Directors (IoD) are still in use.
Alan Fletcher Elsewhere: