Adidas AG is indisputably the biggest sportswear manufacturer in Europe and the second-largest throughout the world. The company manufactures bags, watches, eye-wear, shirts and other apparel and equipment. With total assets of €11.38 billion as of 2011, the company employs more than 47,000 people worldwide.
The Adidas logo was created by Adolf “Adi” Dassler, the company’s founder, with a little help from his brother, Rudolf Dassler. The famous “three stripes” in the emblem depict a mountain which is indicative of the goals and objectives lying ahead. As the brand flourished and gained global recognition in the early 1970s, the Trefoil logo was unveiled. Adidas eventually merged with Salomon within a few years and a new design was introduced – featuring two colors; blue and red. The blue color represented Adidas, and red color, on the other hand, depicted Salomon.
The Adidas logo was once again revised; to the World Mark, which is generally considered to be more clean and visually distinctive. It is a prime example of a successful minimalist design.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ADIDAS LOGO
Widely regarded as one of the most famous logos ever created, the Adidas logo immensely influenced the masses with its brilliance, elegance and simplicity. The brand is noted for motivating and and inspiring the youth of every nation in the world as it remains among the most adored and commercially successful ones.
Shape of the Adidas Logo
The Adidas logo comprises of the three parallel stripes which picture the prodigious performance of the athletes and the magnificent efforts they make to accomplish their goals. The emblem also embodies the richness and grace of the Adidas AG.
Colors of the Adidas Logo
The black color in the Adidas logo represents excellence, innovation, warmth and dynamic attitude of the company.
Font of the Adidas Logo
The Adidas logo features a very simple yet effective custom typeface.