Acura is the luxury vehicle division of Japanese car manufacturer Honda Motor Company which was founded in 1986. It has since become one of the best-selling luxury brands in the US. Some of their best-selling models include TL, RDX, MDX, ILX, RL and ZDX.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ACURA LOGO
Shape of the Acura Logo
The Acura logo comprises of a stylized capital letter “A” enclosed in an oval and the full company name “ACURA” as well as the tagline “ADVANCE.” below it in upper-case letters. The stylized letter is actually a caliper which is generally known as a symbol of precision, accuracy, perfection and efficiency.
Colors of the Acura Logo
The white color in the Acura logo represents confidence, integrity, purity and the element of metal whereas the black color depicts elegance, sophistication and power.
Font of the Acura Logo
The Acura logo features a custom typeface designed specifically for the company.