Acer Inc. is a world-renowned Taiwanese global hardware and electronics firm founded in 1976 by celebrated business tycoon Stan Shih. Headquartered in Xizhi, New Taipei City, the company manufactures desktop and laptop PCs, tablet computers, smartphones, displays, storage devices and servers. It is frequently cited as one of the world’s largest personal computer vendors.
With an annual revenue of US$16.18 billion as of 2011, the company employs more than 7,800 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ACER LOGO
Shape of Acer Logo
The Acer logo is one of the most popular and instantly recognized logos in the computer industry. It has undergone several changes in its 35-year history.
The current version of the Acer logo was introduced in April 2004. The new corporate identity discarded the previous sharp and rough edges in favor of a smoother and a more contemporary look and feel. The Acer logotype also adopted a lighter shade of green, giving it a younger and a more active and lively appearance.
Colors of Acer Logo
The use of green color in the Acer logo symbolizes growth, freshness, uniqueness and environmental production of the company.
Font of Acer Logo
The Acer logo features a custom-made rounded typeface.