Zara is a world-renowned fashion retailer that deals in clothing and accessories for both men and women. Owned and operated by the INDITEX Group, the company has 1400 stores in over 70 countries across the world. Zara was founded in 1975 by Rosalía Mera Goyenechea and Amancio Ortega Gaona. It became a global phenomenon in a few years.
The company’s annual revenue in the financial year ending 2009 was around €7.071 billion.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ZARA LOGO
Shape and Font of the Zara Logo
The Zara logo consists of a very simple yet elegant and powerful wordmark which, using a custom typeface, forms a very effective and visually distinctive corporate identity.
The immense popularity of the wordmark in the marketing arena can be established by the fact that despite being one of the world’s most prestigious and flourishing fashion labels, Zara doesn’t advertise, while hugely relying on sale promotions and its iconic corporate identity.
On the contrary, the Zara logo has also been often criticized for being overly simple, generic and mundane.
Colors of the Zara Logo
The black color in the Zara logo symbolizes the style, elegance, supremacy and brilliance of the brand’s luxury, high-end products.