Volcom, Inc. is a leading American lifestyle brand that manufactures youth-oriented products, mostly related to surfing, skateboarding and snowboarding. Founded in Orange County, California in 1991 by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall, Volcom is now headquartered in Costa Mesa, California.
A few of Volcom products include t-shirts, bottoms, tops, fleece, jackets, denim, boardshorts and outerwear.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VOLCOM LOGO
The “stone” logo of Volcom is undoubtedly one of the most popular and instantly recognizable logos in the fashion industry. It has a irreplaceable value and rules the hearts and minds of thousands of brand loyal customers who associate the insignia with modern, classy and chic clothing.
Shape of the Volcom Logo
The Volcom logo comprises of a stylized quartz stone – a two-dimensional illustration of an inverted diamond. The crystalline trinity geometry is sketched with brilliant clarity making a highly appealing as well as meaningful corporate logo.
Colors of the Volcom Logo
The black and white triangles in the Volcom logo give it outstanding depth and complexity. While the white color symbolizes purity and charm of the Volcom brand, the black color stands for its elegance and sophistication.
Font of the Volcom Logo
The Volcom logo features the ITC Eras Bold typeface.