Vodafone Group Plc is a global British telecommunications corporation founded in 1991. Headquartered in London, England, it is one of the largest telecom providers in the world, having operations in over 30 countries and corporate partnerships in 40 additional countries worldwide.
With total assets of £139.57 billion as of 2012, Vodafone employs 86,500 people across the world. The company’s name originates from “voice data fone“.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VODAFONE LOGO
Shape of the Vodafone Logo
The Vodafone logo is one of the most memorable and instantly recognizable logos in the telecommunications industry. It was designed in 1997 by Saatchi & Saatchi, the celebrated London-based advertising agency. The logo comprises of a speechmark motif which symbolizes conversation and voice communication. The motif brilliantly renders an iconic telecom brand that puts forward its intended message with the help of a graphically elegant and sophisticated insignia.
The earlier logo of Vodafone consists of a very simple and crude design, having a strike-through over the company’s name.
Colors of the Vodafone Logo
The red color in the Vodafone logo stands for sound, talking and passion – whereas the silver color depicts sophistication, perfection and creativity of the company.
Font of the Vodafone Logo
The Vodafone logo features a custom typeface called “Vodafone”, which was exclusively created for the company by Dalton Maag, the famous London-based type foundry.