Vans is a famous American shoes brand that specializes in sneakers, skateboarding shoes, BMX shoes and snowboarding boots. Headquartered in Cypress, California, it a wholly owned subsidiary of VF Corporation. Vans was founded in March 1966 by Paul Van Doren, Gordon C. Lee, James Van Doren and Serge d’Elia.
Throughout the years, Vans witnessed immense success and launched various ranges of popular footwear. It also offers clothing and accessories that are fiercely popular among the youth, mostly focusing on the skateboarding, surfing and snowboarding products.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VANS LOGO
Shape of the Vans Logo
The letter “V” in the Vans logo imparts a unique feel and prominent look to the overall design. As the right end of the “V” extends further towards left, it provides shelter to the other letters of the brand name.
The Vans logo is rated among the most popular and instantly recognizable logos in the footwear industry.
Colors of the Vans Logo
The red color in the Vans logo represents passion, energy and joy – whereas the white color stand for the elegance and purity of the company’s products.
Font of the Vans Logo
The Vans logo features a custom typeface.