United Airlines Logo

United Airlines Logo

United Air Lines, Inc., more commonly known as United Airlines, is a leading American airline company, which is widely considered to be one of the largest in the world. A subsidiary of United Continental Holdings, it is headquartered in Chicago, Illinois. Founded in 1926, United Airlines commenced operations on April 6, 1926 as “Varney Air Lines”. The current name of the company was adapted in 1934 when United became an independent business entity.

With total assets of US$37,988 million as of 2011, United has a fleet size of 707 and flies 378 worldwide.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF UNITED AIRLINES LOGO

Shape of the United Airlines Logo

The classic “tulip” logo of United Airlines, featuring a stylized “U” slanted by 68 degrees, was introduced in 1974. The emblem was discarded decades later when the company merged with Continental Airlines in 2011. It was created in 1973 by Saul Bass, who is widely regarded as one of the greatest graphic designers in history.

The new version of the United Airlines logo adapted the blue “globe”, which had been a crucial aspect of the Continental logo. Slightly positioned towards the left and in white color, it is placed on a blue square.

Colors of the United Airlines Logo

The use of blue color in the United Airlines logo stands for approachability, excellence and grace of the corporation, whereas the white color depicts nobility, elegance and purity.

Font of the United Airlines Logo
The United Airlines logo features a slightly modified form of the Futura Extra Bold typeface.