The Recycle logo gained global recognition and built a strong reputation as one the most popular symbols in early 1970s when a design contest was organized by the Chicago-based Container Corporation of America (CCA) in high schools and colleges across the United States. The initiative was intended to create awareness of the rising environmental issues. The other objective was to design a logo for recycled glass, cardboard boxes and other materials.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF RECYCLE LOGO
Shape of the Recycle Logo
The Recycle logo, more commonly known as the “recycling symbol”, is certainly one of the most popular and instantly recognizable logos in the world. It is used to designate recyclable materials.
The Recycle logo comprises of three mutually chasing arrows, in the shape of a triangle, that form a Möbius strip. After the first Earth Day was celebrated in 1970, Container Corporation of America decided to organize a student art competition to raise environmental awareness and promote ecologically sustainable practices.
A 23-year-old student of the University of Southern California student named “Gary Anderson” came up with the internationally recognized and now-iconic Recycle logo which is currently in the public domain. Anderson’s concept was inspired by the work of August Ferdinand Möbius, the renowned German mathematician and theoretical astronomer.
The emblem brilliantly conveys the message that recycling is immensely beneficial for the environment – and the economy.
Colors of the Recycle Logo
Green is the color of nature, the environment, prosperity and sustainability.