Porsche Automobil Holding SE is a leading global German automobile manufacturer founded in 1931 by Ferdinand Porsche, the Austrian automotive engineer who created the first Volkswagen car. Headquartered in Stuttgart, Germany, Porsche specializes in luxury sports cars.
With annual revenue of €10,928 million as of 2012, the company employs more than 15,500 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PORSCHE LOGO
Shape and Colors of the Porsche Logo
The Porsche logo is widely regarded as one of the most memorable, enduring and widely recognized logos in the automobile industry. It symbolizes the coat of arms of Stuttgart, a city located in southwestern Germany which was built on a stud farm. As a consequence, the horse is the most important element of the logo. Additionally, the antlers and red-and-black stripes are some of the other fundamental constituents of the crest of the Kingdom of Württemberg.
Ferdinand Porsche came up with the idea to create a strong corporate identity for his company in the early 1950s. He sought help from his son Fred and some close friends. As a result, various drafts were produced, including that of the Porsche engineer Franz Xaver Reimspiess who also designed the Volkswagen logo.
Ferdinand finally settled on a crest that glorified the iconic history of Württemberg-Baden. The logo comprised of stylized antlers and the state colors of red and black. It was intended to pay a rich tribute to Swabia, the Porsche family’s second home.
The center of the crest bore a black horse rampant on a yellow shield, which symbolizes forward thrusting power and the distinctive seal of Stuttgart. The city was built in 950 as the stud farm of “stuotgarten”, featuring horses in its official coat of arms since the 14th century.
Font of the Porsche Logo
The Porsche logo incorporates an elongated and modernistic hand-drawn typeface.