Panasonic Corporation, formerly known as Matsushita Electric Industrial Co., Ltd., is a world-renowned Japanese multinational electronics corporation headquartered in Kadoma, Osaka. The company was founded in 1918 by Konosuke Matsushita as a vendor of duplex lamp sockets. Panasonic is currently one of the world’s the largest and most prominent electronics producers.
With total assets of ¥6.601 trillion as of 2012, the company employs over 294,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PANASONIC LOGO
Shape and Font of the Panasonic Logo
The Panasonic logo is often considered as one of the most popular and instantly recognizable logos in the electronics industry. It comprises of a very simple yet effective logotype which features the company’s name using the classic Helvetica typeface. Helvetica is often viewed as the perfect typeface for logos.
The Panasonic logo was first introduced in 1971. The company’s current slogan is “ideas for life”.
Colors of the Panasonic Logo
The black-and-white color palette in the Panasonic logo looks inherently sleek and sophisticated and efficiently symbolizes the company’s innovation, dominance, excellence and commitment to service.