Adam Opel AG, more commonly known as Opel, is a German automaker headquartered in Rüsselsheim, Hesse. The company was founded by automotive engineer Adam Opel in January 1862. Opel became a wholly owned subsidiary of General Motors in 1931.
With eleven manufacturing facilities in six countries, the company employs around 40,000 people worldwide having a production output of 1,189,449 units as of 2011.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF OPEL LOGO
Shape of the Opel Logo
The flash on the Opel logo is inspired by the popular Opel Blitz truck model. The word “Blitz” is a German word meaning lightning. The company’s earlier logo was launched in 1935 and consisted of a Zeppelin. It was modified as Zeppelin became outdated as a popular mode of transport.
The “Blitz” logo of Opel was first introduced in 1964. The current version of the emblem was unveiled in 2002, as the border was made wider to include the company’s name. In addition, the finely adjusted structure of the spherical surfaces gave it a sleek three-dimensional appearance.
The Opel logo is widely regarded as one of the most iconic and highly recognizable car logos in graphic design.
Colors of the Opel Logo
While the silver color in the Opel logo symbolizes sophistication and creativity of the brand, the yellow color stands for joy, optimism and prosperity. The black color, on the other hand, depicts the dynamic attitude and excellence of the company.
Font of the Opel Logo