The National Association of Stock Car Auto Racing, often shortened as NASCAR, is one of the most popular motor-sports in America. It is held in major racing tracks throughout the country. NASCAR was founded in February 1948 by Bill France, Sr. with the help of some other iconic drivers. The event’s main target was to attract the average car enthusiast who drives a simple, unmodified car.
NASCAR rapidly gained tremendous popularity and today, it is a major attraction in more than 150 countries worldwide. The racing event has a mammoth fan-base of approximately 75 million people with an annual turnover of over $3 billion.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NASCAR LOGO
Shape of the NASCAR Logo
The NASCAR logo is widely regarded as one of the most popular and instantly recognizable sports logos in history. It is a timeless piece of artwork, a true masterpiece that symbolizes the essence, personality and superiority of the flamboyant racing association. With a clever and effective design, it equally attracts the fans, as well as the drivers and their teams.
The NASCAR logotype and the slanted lines signify movement, precision and control. The logo is closely associated with the sense of distinction, character, values, and velocity. All of these qualities are vitally important to stock car racing.
Colors of the NASCAR Logo
The NASCAR logo comprises of a multicolored design that contains very bright, vibrant and energetic colors such as red, blue, yellow and purple. All these color exemplify the thrilling, exciting and wonderful nature of the motor-sport. The white color of the NASCAR logotype marks it as distinct from other sporty colors.
Font of the NASCAR Logo
The NASCAR logo incorporates a modified form of the ITC Machine typeface. Just like majority of the present-day sports logos, it features an italic and bold font style that reflects thrill, vigor and performance.