Deutsche Lufthansa AG is the flag carrier of Germany and of the world’s largest and most prestigious airline companies. Founded in Cologne in Juanuage 1953, it has 18 domestic destinations and 203 international destinations in 78 countries across the globe. With total assets of €28.42 billion as of 2012, the company employs more than 117,000 people worldwide.
The company’s name “Lufthansa” – originating from two German words; “Luft” meaning air and “Hansa” from the noted trading company Hanseatic League – was reportedly coined by F. A. Fischer von Poturzyn.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LUFTHANSA LOGO
Shape of the Lufthansa Logo
The Lufthansa logo is widely regarded as one of the world’s most popular and instantly recognizable airline logos. It was created in 1918 by German architect and graphic artist Otto Firle. The logo comprises of an encircled stylized crane in flight. According to some branding experts, when the first-ever aircraft was put to use in Germany, it was pure white and almost appeared like a giant white crane.
The Lufthansa logo first appeared on the livery of the company’s predecessor Deutsche Luft-Reederei (DLR) which started operations on February 5, 1919. The crane mark was later adopted by Deutsche Luft Hansa in 1926 and it eventually became the official corporate identity of Lufthansa.
The Lufthansa logo has undergone a few overhauls over the years. The first significant redesign was introduced in 1955 to include the airline’s name, “LUFTHANSA”, in uppercase characters, inscribed on the fuselage – while the blue crane emblem appeared on a yellow parabola. The company changed its logo once again in 1967. This time, the crane was positioned inside a small circle against a yellow background.
Lufthansa’s current slogan is “Nonstop you”.
Colors of the Lufthansa Logo
The Lufthansa logo consists of three colors; yellow, blue and white. All these colors exemplify modernism, excellence and commitment in service. The use of these colors also embodies safety, peace, optimism, trustworthiness and sense of responsibility of the airline company.
Font of the Lufthansa Logo
The Lufthansa logo incorporates a custom typeface.