The L’Oréal Group is a leading French cosmetics and beauty company headquartered in Clichy, Hauts-de-Seine. Founded in 1909 by a young chemist named Eugène Schueller, the company is now the biggest player in the world market, employing 66,620 people worldwide, with total assets of €24.04 billion as of 2011.
LOreal specializes in skin care, hair color, sun protection, make-up, perfumes and hair care products.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LOREAL LOGO
Shape and Font of the LOreal Logo
The LOreal logo is among the most popular and instantly recognizable logos in the cosmetics industry. It comprises of a simple logotype which features the company’s name in an exceptionally stylish yet legible style of typography, an expanded form of sans-serif in uppercase characters, which complements the overall look and traits of the group very well.
Colors of the LOreal Logo
The white color in the LOreal logo symbolizes the purity, reliability and charm of the brand, whereas the dark violet color stands for nobility, honor and self-confidence.