John Deere Logo

John Deere Logo

Deere & Company, more commonly known as John Deere, is a world-renowned American manufacturer of agricultural machinery. Headquartered in Moline, Illinois, it was founded in 1837 by John Deere. With total assets of US$ 43.267 billion as of 2010, the company employs 55,700 people across the world.

In 2010, John Deere was listed as 107th in the Fortune 500 ranking.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF JOHN DEERE LOGO

Shape of the John Deere Logo

The current version of the John Deere logo was designed in 2000 by Landor Associates, the leading San Francisco-based global brand consultancy.

The rugged green and gold logo of John Deere symbolizes the company’s vision of enriching people’s lives by creating innovative products and to stay on top of the game in their competitive industry. It comprises of a silhouette of a deer leaping upward, inside a  square box. The company’s logotype is placed just below the deer emblem.

The running deer depicts the fact that nothing can hinder the company’s fast and continuous growth, top financial position, and its core values of innovation, integrity and commitment to quality.

Colors of the John Deere Logo

While the gold color in the John Deere logo represents excellence and rich tradition of their iconic brand, the green color stands for uniqueness, growth and prosperity.

Font of the John Deere Logo

The John Deere logo features a custom typeface.