Jack Daniels Logo

Jack Daniels Logo

Jack Daniel’s is the highest-selling brand of American whiskey in the world produced by the Jack Daniel Distillery. Founded by young distiller Jasper Newton “Jack” Daniel in 1866 in Lynchburg, Tennessee, it has now a net income of $121,700,000 and employs 368 people as of 2012.

The famous American conglomerate Brown-Forman Corporation acquired the Jack Daniel Distillery in 1956.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF JACK DANIELS LOGO

Shape and Font of the Jack Daniels Logo

The famous Jack Daniel’s Old No. 7 logo is widely considered to be one of the most popular and instantly recognizable logos in the beverage industry. The Jack Daniel’s merchandise is also hugely well-liked by the consumers and the company’s logo appears on virtually anything you can imagine to buy. It comprises of an oval-shaped structure, surrounded by a coiled strand, which features the very authentic and iconic “Old No.7” brand name.

The company’s full name, “Jack Daniel’s”, is written above it in uppercase letters featuring a custom typeface.

Colors of the Jack Daniels Logo

The white color represents the charm and purity of the Jack Daniel’s brand, whereas the black color reflects its sophistication, endurance and elegance.