Herb Lubalin | Biography, Life, Work, Logos and Awards

Herb Lubalin

Herb Lubalin (1918 – 1981)

Herb Lubalin is undoubtedly one of the greatest graphic and type designers of all time. At the mere age of 17, he joined Cooper Union and that was the start of his spellbinding typographic innovations. Lubalin graduated in 1939. After struggling for a while, he was offered a job at Reiss Advertising. He later worked for Sudler & Hennessey.

Lubalin established his own design firm, Herb Lubalin, Inc., in 1964. He not only revolutionized the norm of traditional copy-driven advertising but also pushed beyond the limits that inhibited existing magazines, both in form and content. He created groundbreaking corporate identities for LSC&P, Mother & Child, Marriage and Families, and the highly influential typeface, ITC Avant Garde.

Herb Lubalin died in New York University Hospital in 1981. He has numerous awards and accolades, both national and international, to his credit.

Herb Lubalin Elsewhere:

1977 Hall Of Fame: Herb Lubalin
1980 AIGA Medal: Biography by David R. Brown

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