Girl Scout Logo

Girl Scout Logo

The Girl Scouts of the United States of America, often abbreviated as GSUSA, is a hugely popular youth organization for girls in the United States and American girls living abroad. Established in June 1912 by Juliette Gordon Low, with the help of Sir Robert Baden-Powell (the legendary founder of the Scout Movement), the organization helps in empowering girls and young women. It also advocates social values and ethical principles such as courage, compassion, honesty, sisterhood and confidence with aid of social activities like camping and community service.

Girl Scouts currently has a membership of over 3.3 million girls and adults.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF GIRL SCOUT LOGO

Shape of the Girl Scout Logo

The Girl Scout logo was designed in 1978 by Saul Bass, one of the greatest graphic designers in history. The logo, with its clever use of negative space, is a minimalist, yet very powerful, innovative and self-explanatory representation of the organization’s core values.

It was slightly modified by OCD Agency in 2010.

The Girl Scout logo comprises of three silhouetted  faces of women, diagonal to one another. The emblem portrays a message of strength and self-confidence. It also women encourages the women to take part in community service and helping others.

Colors of the Girl Scout Logo

The Girl Scout logo features green, white and black colors. These colors combined represent unity, peace, prosperity, and team work.

Font of the Girl Scout Logo

The Girl Scout logo features a slightly modified treatment of the Avenir Black typeface.