Citibank, headquartered in New York City, United States, is one of the most prominent international banks which has retail banking operations in more than 160 countries across the world. It was founded in June 1812 as the “City Bank of New York”. The company also offers insurance, credit cards and various other investment products.
With total assets of US$ 1.865 trillion as of 2012, its parent company – Citigroup Inc. – employs more than 259,000 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF CITIBANK LOGO
Shape of Citibank Logo
The Citigroup had changed their name to Citi, following the $140 billion merger of Citicorp and Travelers Group, and severely needed a new corporate identity. They approached Pentagram – one of the world’s leading brand consulting firms – and during a client meeting, Scher made her initial sketch of the Citi logo on a napkin in a few seconds.
The red-arched Citi logo with the shortened four letter word makes a more catchy and instantly recognizable brandmark. One the other hand, the red arc over the letter “t” brilliantly embodies the Travelers umbrella and the merger of both brands into one.
Colors of Citibank Logo
While the red color in the Citibank logo symbolizes passion, joy, acceptance and determination of the company, the blue color stands for its dominance, excellence, approachability and elegance.
Font of Citibank Logo
The Citibank logo features a handwritten typeface.