Armin Hofmann | Biography, Life, Work, Logos and Awards

Armin Hofmann

Armin Hofmann (1920 – Present)

Armin Hofmann is a highly regarded Swiss graphic designer. He met the artist-typographer Emil Ruder in 1948 and they began a long period of collaboration. Their teaching at the Schule für Gestaltung Basel (Basel School of Design) attained worldwide reputation by the mid-1950s.

They are credited with the development of “Swiss Style”, an objective and minimalist graphic design style known for its use of sans-serif typefaces and symmetrical layouts, employing a page grid for structure.

Hofmann’s groundbreaking posters left an immeasurable influence on generations of designers. He advocated economical use of color and fonts, keeping in line with what he considered as the “trivialization of color”.

Hofmann also authored the Graphic Design Manual, a highly referenced textbook, as it deserves to be.

Armin Hofmann Elsewhere:

2011 AIGA Medal: Armin Hofmann
Heroes – Armin Hofmann

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